Blush Pink is the primary brand colour — use for backgrounds and hero sections.
Forest Green is the action/CTA colour only — never decorative.
Cream is the default background for all email and print.
Voice & Tone
Warm, honest, nature-forward. Avoids trend language. Speaks to women who care about what goes on their skin.
We are:
WarmConsideredDirectHonestConfident
We are not:
TrendyCorporatePushyVague
Typography
Display — Cormorant Garamond
Your skin, naturally.
Body — DM Sans
Formulated with botanicals grown in the Cotswolds, our balms work with your skin's natural rhythm — not against it.